You get what You ask for

You get what you ask for

That’s especially true when asking people for ideas. The better you explain what you are looking for, the better armed people will be to describe their ideas.

Clients always ask us how they should describe their topics. It’s pretty basic but nonetheless a very valuable thing to get right. We usually ask clients the questions below.

Why You Should Love Idea Campaigns


Idea campaigns are like big brainstorming sessions: you involve people in generating ideas for a topic in a certain time frame. Here’s a real-life example:

One of our great clients, Billabong, ran an idea campaign about how to drive better Christmas sales (topic) in their retail stores across Australia. The campaign lasted for 14 days (time frame), just before Christmas, and all shop personnel (people) were invited to share their ideas.

That’s pretty simple, right? So what’s so great about that

What is Idea Management?

Stage Gate

Idea management is new to many and I am often asked ‘what is idea management anyway?’ So I thought I would give my shot at it.

Some of my good friends run a very cool music magazine with about 20 very creative employees. So I was curious of how they go about capitalising on these bright people’s ideas. What my friend Martin told me was that, being a small team, anybody with a good idea just presents it to the CEO or one of the other managers. If they like it and it fits their strategy they go for it. If they need ideas for a special problem they run brainstorming sessions.

This ad hoc process works great for them, and why shouldn’t it? Good ideas are usually recognised right away and decisions are made fast.

Actually this is a common way to manage ideas in any organisation. But when you have 20,000