System thinking is not a new discipline – throughout time it has been widely discussed. However it is still an interesting way of thinking – especially in the field of management but definitely also in front-end innovation. The whole idea about system thinking is a holistic approach to analysis, whereby everything is considered as part of a larger system. It is a way of understanding structures, forces and connections that shape the behaviour of systems, which obviously can be a great source for development and improvement. System thinking has been applied in many research areas – medical, environmental, political, economic etc. – and you might be able to benefit from key elements of this way of thinking as well!

But how so? The first thing that pops into mind is the question of the combination of the two words “system” and “innovation”. Could and should those worlds be connected?

Work with idea

So you want to have more creative ideas?

…and I think we all do! In the previous post about creativity, we discussed a few of the creative processes that occur in the brain. Now to the best part of this discussion: studies have shown, that you can indeed increase your creative thinking with minor change in your everyday life. Hooray! I have found a few ways that can help you think outside the box and develop new and bright ideas based on an increased level of creativity. Read on to learn more!


Challenge Your Routines Once in a While

Yes, it sounds obvious but nevertheless we have a tendency to do things repeatedly in the same procedure we are used to. Think about it: what did you eat for breakfast today? And yesterday? And I bet you drive the exact same route to work every morning?

By expanding your experiences and turning your daily routines once in a while it will actually move

Inside your brain: When you get a creative idea

We know that ideas can be created based on analytical thinking and logical resonance, but we also know that not all ideas are created this way. What happens in your brain, when the light bulb  suddenly turns on and a brilliant idea comes out of nowhere?

Ideas are closely connected to a fascinating human trait, that all of us know – creativity. Creativity is the ability to connect knowledge and experiences in your subconsciousness – connecting the dots, so to speak.

Your creativity is what makes you come up with different solutions and new ideas, and it’s apparently what’s driving us forward: “If you look at the advancement of humanity it fundamentally depends on creative innovation”, says Jonathan Schooler, professor at University of California…

So creativity seems kind of important: It is what made us become who we are are today, and it is what’s driving all the pioneering ideas, that are surrounding

Innovation with customer co-creation – the rules of thumb

A recent eye-opening study made by Professor Anders Gustafsson at BI Norwegian Business School has analyzed the value of customer co-creation in innovation. The findings show a huge difference between results from customer co-creation in incremental innovation and radical innovation respectively. Read on to learn more

Customer co-creation is a hot buzzword right now. It has become increasingly popular among companies, and intensive communication with customers in the product development is generally seen as a determinant of the success of a new service or product.

With good reason: A lot of research has shown that under the right circumstances, customers can co-develop products which are both creative and have greater value for the users, than what the company can come up with it self.

On the other hand, we hear designers at leading innovators such as Apple claim that:

“At Apple we don’t waste our time asking users, we build

Idea management involving 315 million people


In September 2011, the Obama-Biden Administration launched ‘We the People’. This online service allows citizens to bring issues and ideas to the attention of the White House and its website-visitors – in other words, one giant idea box.

As a company which takes idea management seriously, Nosco are always excited to see this discipline taken into the grander scale. Furthermore, it’s interesting to see how the administration of the campaign have handled the different types of ideas to generate interest, engage hard-to-reach voters and get fresh ideas for policy and communication.

Here’s how it works

1) Users go to to share the issue they wish to bring to the direct attention of the presidential staff – and the million of users of

2) Within 30 days, they must mobilize 150 signatures on their petition through social networks and personal channels. If they manage this, the petition becomes searchable on the White House