In September 2011, the Obama-Biden Administration launched ‘We the People’. This online service allows citizens to bring issues and ideas to the attention of the White House and its website-visitors – in other words, one giant idea box.
As a company which takes idea management seriously, Nosco are always excited to see this discipline taken into the grander scale. Furthermore, it’s interesting to see how the administration of the campaign have handled the different types of ideas to generate interest, engage hard-to-reach voters and get fresh ideas for policy and communication.
Here’s how it works
1) Users go to petitions.whitehouse.gov to share the issue they wish to bring to the direct attention of the presidential staff – and the million of users of whitehouse.gov.
2) Within 30 days, they must mobilize 150 signatures on their petition through social networks and personal channels. If they manage this, the petition becomes searchable on the White House