Posts by Jesper

Innovation with customer co-creation – the rules of thumb

A recent eye-opening study made by Professor Anders Gustafsson at BI Norwegian Business School has analyzed the value of customer co-creation in innovation. The findings show a huge difference between results from customer co-creation in incremental innovation and radical innovation respectively. Read on to learn more

Customer co-creation is a hot buzzword right now. It has become increasingly popular among companies, and intensive communication with customers in the product development is generally seen as a determinant of the success of a new service or product.

With good reason: A lot of research has shown that under the right circumstances, customers can co-develop products which are both creative and have greater value for the users, than what the company can come up with it self.

On the other hand, we hear designers at leading innovators such as Apple claim that:

“At Apple we don’t waste our time asking users, we build

Awareness for Hearing Loss – powered by Nosco

IDA Institute

More than 250 million people in the world are hearing impaired – 80 percent of them untreated.

In a joint effort, the IDA Institute and Nosco have created which links thousands of users and hundreds of ideas all sharing the goal of raising awareness of hearing loss and empower those challenged by it.

Now, the top ten ideas have been selected and supported by sound development and implementation plans. We think you should have a look at them here.

Next, the three winners selected by an expert panel of judges will be celebrated at the American Academy of Audiologists Conference in California in April. If you want to join the ceremony, you can!

Finally, all of the ideas garnered by Nosco App will be published in an idea catalogue, which we are very excited about, since it will also be a first-hand demonstration of the innovative prowess of Nosco App.

The IDA Institute is

Nosco at the Front End of Innovation ‘13, 4th-6th march.


Nosco will be well-represented at this year’s Front End of Innovation EMEA at the Scandic Hotel in Copenhagen.

As part of the Future Trends Summit, Nosco’s Jesper Müller-Krogstrup will take the podium with Frank Hatzack of Novozymes. The two will go into detail on the do’s and dont’s of online ideation and provide you with the insights needed to make your organisation embrace the concept.

Furthermore, Frank Hatzack will delve into the secrets behind Novozymes’ successful adaptation of collaborative online ideation and share his first-hand experiences with a large-scale implementation.

Why not join us?
We encourage all of you to join us at the conference, where we will have a stand set up to receive you when you are not debating the latest innovative trends with the keynote speakers from Coca-Cola, 3M, Lego, GE and the like.

Also, we have arranged for a tidy 25 % participation discount for our followers. Get in touch to

Danske Bank goes Nosco

This week, Nosco included Danske Bank to the list of clients.

Besides being the largest bank in Denmark, Danske Bank is also a leading Northern European financial group. Danske Bank Group offers a full range of banking services, with an emphasis on retail banking.

Danske Bank Group’s 21,000 employees serve 5 million customers in 15 countries.

We look forward to a long and prosperous relationship.

An “idea database”… sounds boring?

From a creative and innovative point of view – yes, it sounds pretty boring ;-) But, most would agree that a bit of structure and system could benefit you when seeking new ideas – and keeping track of them!

In our new idea management system, Nosco App, we have pulled in experiences from working with numerous customers the past couple of years and, admittedly, we didn’t get these great customers by proposing an idea database to them. All of them were focusing on the power of being able to collect ideas amongst their employees, customers, partners, etc. and being able to quickly determine which ideas to move into projects. But, as they went along, they soon realized that the value created in this process needed to be structured and systematized – and most of all they realized that they didn’t have a uniform space/database for this purpose … but now they