Yes, we’ve been on it again. Another Danish top news media has launched their own News Exchange.

Ekstra Bladet recently launched Flashbørsen. On Flashbørsen you buy shares in the lives of the rich and famous. If you’re good at predicting what will happen, you earn virtual money and win prizes.

www.ekstrabladet.dk is one of Denmark’s biggest news sites. Ekstra Bladet describe the themselves as: … the newspaper with the surprising news. Naughty, disrespectful, tabo-breaking and credible. The newspaper you love to hate.

It’s the second News Exchange branded as a gossip game and people love it. We are really satisfied by how News Exchange can be branded/customized to target different segments, and are working on a lot of new cool concepts for the future.