Innosight president Scott Anthony interviewed Procter & Gamble CEO A.G. Lafley at the Front End of Innovation conference. Watch the great interview about game-changing innovation here.

The interview is about 25 minutes long, but is available as 9 short chapters:

Managing Innovation as a Process
Consumer is Boss
Delivering an Innovation Portfolio
Disruptive Business Models
Innovation Systems and Structures
The Role of The Innovation Leader
The Growth Challenge
The Role of the CEO
The Innovation Journey

A.G. Lafley highligts the importance of integrating innovation into strategy, everyday business process’ and especially culture. I think the interview gives a fantastic insight into how one of the world’s most innovative companies lives innovation and how important it is to have everybody participating both top management, customers and employees.