Jul
17
Forrester on Prediction Markets
Forrester recomends that companies add prediction markets to their standard market research toolbox in a brand new report on prediction markets called: ‘Prediction Markets: Wisdom Of The Crowd Comes To The Enterprise’.
While it is great to see support for prediction markets from one of the big market research companies, the report doesn’t give any new insight. If you looking for a description of how prediction markets function or how they might be used by companies the report gives a good summary. But if you are familiar with prediction markets, you wont find nothing new.
You can read the abstract here and buy the report for 279 USD.


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